Portrait of Mubarak Alabidun

Hi, I'm Mubarak.

I'm a London-based Product Designer with 5+ years of experience designing digital products across healthcare, fintech, and SaaS.

Currently at Accurx, I design products used across the NHS, helping patients access care and enabling healthcare teams to work more effectively. My work spans patient-facing experiences, complex operational workflows, and AI-powered features, translating emerging technology into practical, intuitive experiences that solve real user problems.

Selected projects below. Reach out for full case studies.

Selected work

A few impactful projects I've worked on across healthcare, AI, messaging, and fintech.

Kuda international remittance mobile and web transfer screens

Helping People Send Money Home

Designed Kuda's flagship international remittance experience, making it easier for customers to send money across borders quickly, transparently, and with confidence.

Fintech Payments Mobile/Web
Preview project
Patient Triage settings interface showing daily hours and limits

Helping GP Practices Manage Patient Demand

Simplified how GP practices across England manage patient access, opening hours, and demand through a clearer triage settings experience - helping practices better control incoming patient requests, manage workload, and reduce pressure on waiting lists.

Healthcare Settings Systems Design
Preview project
Batch messaging interface showing patients added as recipients

Scaling Patient Communications with Batch Messaging

Redesigned Accurx's batch messaging experience, enabling healthcare teams to reach large patient populations quickly, safely, and effectively.

Healthcare Messaging Workflow Design
Preview project
Accurx Navigator patient signposting interface for mental health support

Reducing GP Demand with AI-Powered Signposting

Designed an AI-powered patient signposting experience that helps patients find the right service before contacting their GP, reducing unnecessary demand and helping practices focus capacity on patients who need it most.

AI Healthcare Patient Signposting
Preview project

Want to know more?

Due to confidentiality agreements, full case studies for selected projects can be shared on request.